Monday, November 24, 2014

A Land So Strange: The Epic Journey of Cabeza de Vaca

A Land So Strange: The Epic Journey of Cabeza de Vaca

"Epic" gets thrown around a lot these days.  The journey in this book does the word justice.

A 400-strong Spanish expedition sets out to conquer and colonize what is now northern Mexico in 1527, but due to bad navigation and the strength of the eastbound stream in the Gulf of Mexico, land in northern Florida instead.  After 8 years of wandering and enslavement, on the pacific coast of Mexico, the four survivors of the expedition finally regained contact with the Spanish empire.

Separated from their ships, harassed by natives using guerrilla tactics and not having found a land of gold and plenty, the members of the expedition - already reduced in number - first escaped Florida on improvised rafts that took them to the barrier islands of Texas.  Without their guns or any other military advantage over the natives, desperately hungry and thirsty, the survivors were enslaved by local Indians.  Slowly their numbers dwindled until only 4 remained, who were held in slavery for many years.  After finally escaping, and making their way as medicine men, they returned to Spanish civilization and wrote two accounts of their journey.

This book is a modern retelling of their story, full of interesting details and historical context, as well as musings about what kind of mental strength it must have taken to survive for so long in a hostile, foreign land.  Beyond the psychological aspects of their journey, it's a fascinating story if you consider how much territory they covered, in an age where most of North and South America were very much still terra incognita. Columbus had only (re)discovered a few islands in the Caribbean less than 40 years earlier.   Cabeza de Vaca (the name means "cow head") and his companions must have witnessed much of native life that would soon vanish forever under the twin onslaught of disease and conquest.

I had always thought of the Spanish Conquistadors as having all been rather brutal in their treatment of the inhabitants of the "new" world, but apparently this was not so, even if dissenters did not get their way:
Las Casas pressed ahead with his campaign. His solution to the Indian problem was both disarmingly simple and extremely radical: “The Indians need to be placed beyond the grasp of the Spaniards, because no remedy that leaves them in Spanish hands will stop their annihilation.”
...

Instead of bringing the Indians into the Christian fold through violence, the healers [Cabeza de Vaca and his companions] dreamed of accomplishing this grandiose project peacefully and humanely.
Indeed, later in life, Cabeza de Vaca returned to the Americas - this time near present-day Buenos Aires, but, in part because of his benevolent attitude towards the indigenous population, he was deposed as the local ruler and shipped back to Spain.

I found the book and its subject to be fascinating, and would certainly recommend it.

Sunday, November 16, 2014

The 7 Day Startup: You Don't Learn Until You Launch

The 7 Day Startup: You Don't Learn Until You Launch

It's getting faster, cheaper and easier to start a bootstrapped business all the time.  This book pushes the concept even further with the idea of launching a business in a week.

To be blunt about it, I think Rob Walling's Start Small, Stay Small is the book to beat in this space, and I'm not sure this one does - Robs seems to have more specific, tactical advice.  However, 7 Day Startup does have a lot of useful suggestions, it's a quick read, and it's a bit more up to date than Rob's book, so overall I thought it was pretty good.  Another plus is that it really is meant for people interested in bootstrapping a company from nothing, rather than the VC-funded Silicon Valley types, who are operating on what seems like another planet, at times.  There are fewer books aimed at the bootstrapping crowd.

One thing I liked about this book is that it mentions a lot of Dan's failures. Actually, I don't like the fact that he failed, as he seems like a nice guy, but some people tend to only include the positive bits of their story, making it look like they moved from success to success.  You get to thinking that they're not normal and were destined for success, so maybe their advice is not that useful to a regular guy such as yourself.  A lot of the things he worked on that were not successful are very illustrative of things to avoid as a bootstrapper.

At $4, the book is worth it if it saves you even a few hours of hassle or problems.  I liked the bit about problem customers:
My team prides themselves in sniffing out potentially difficult customers prior to sign-up and scaring them off.
He doesn't, however, give specific advice on how to do this, or even how they do it in their particular business.

Additionally, he has a bunch of resources associated with the book here:

http://wpcurve.com/the-7-day-startup-resources/



Friday, October 31, 2014

American Caesar: Douglas MacArthur 1880 - 1964


American Caesar: Douglas MacArthur 1880 - 1964

A lengthly book that sometimes delves into minutiae more than I would have cared for, it was still a worthy portrait of an individual who played an important role in 20th century history.

The book traces MacCarthur's family's origins, his upbringing and early career, which were all distinguished in their own ways, and then traces his role the war in the Pacific, the occupation of Japan, and his final act as a general, in the Korean war.  The general outline is available on Wikipedia, but here are some details that I found interesting:


  •  His mother was quite a meddler.  The picture of MacArthur in most books is of a strong, proud general.  It turns out that his mother, through much of his earlier career, regularly sent letters to various politicians and military higher-ups requesting his promotion.
  • The liberal treatment of Japan and its reconstruction owe much to him.  It can't have been easy to turn a page so quickly on the more than 100,000 US casualties in the Pacific theater alone.  Yet the desire to inflict a punitive settlement on Japan as set aside, and the country rebuilt as a liberal democracy.
  • Some Japanese forces were absolutely appalling in their behavior:
    Nearly 100,000 Filipinos were murdered by the Japanese. Hospitals were set afire after their patients had been strapped to their beds. The corpses of males were mutilated, females of all ages were raped before they were slain, and babies’ eyeballs were gouged out and smeared on walls like jelly
MacArthur had seen enough of war to abhor it... yet it was also his calling.

Even more striking, we find in one journalist’s observations, set down after a meeting with MacArthur, that “the General believes the press, right now, ought to quit making heroes of generals and admirals, as the first step in doing its job. The press of the world, too, ought to quit glorifying war in general. He feels that the business of making heroes of generals and admirals and glorifying war has a lot to do with influencing public opinion to accept war.”
and
And in 1957, to the delight of liberal pacifists like Roger Baldwin, he lashed out at large Pentagon budgets. “Our government has kept us in a perpetual state of fear—kept us in a continuous stampede of patriotic fervor—with the cry of grave national emergency,” he said. “Always there has been some terrible evil… to gobble us up if we did not blindly rally behind it by furnishing the exorbitant funds demanded. Yet, in retrospect, these disasters seem never to have happened, seem never to have been quite real.”

This, however, was after he "went off the rails" in his ideas for where to take the Korean conflict: some of his ideas involved the use of nuclear weapons or dropping "dirty" weapons on China, ideas his political masters would have none of.

He also apparently had high political ambitions of his own, but they never bore fruit.  I hadn't realized that he'd been considered a candidate for the presidency in several elections.  Apparently he wasn't very good at playing the political game.

The book ends with his death and funeral with little mention of his family, which I found unfortunate.

I'm not sure I'd recommend the book unless you read quickly and find the subject matter interesting, due to the length, and abundance of details in certain portions.  I found it interesting though.

He was certainly a gifted orator; this passage from the end of the book stands out:

“The shadows are lengthening for me. The twilight is here. My days of old have vanished, tone and tint; they have gone glimmering through the dreams of things that were. Their memory is one of wondrous beauty, watered by tears, and coaxed and caressed by the smiles of yesterday. I listen vainly, but with thirsty ear, for the witching melody of faint bugles blowing reveille, of far drums beating the long roll. In my dreams I hear again the crash of guns, the rattle of musketry, the strange, mournful mutter of the battlefield. But in the evening of my memory, I always come back to West Point. Always there echoes and re-echoes in my ears—Duty, Honor, Country. Today marks my final roll call with you. But I want you to know that when I cross the river my last conscious thoughts will be of the Corps; and the Corps; and the Corps. I bid you farewell.”

Saturday, September 20, 2014

Astoria: John Jacob Astor and Thomas Jefferson's Lost Pacific Empire: A Story of Wealth, Ambition, and Survival

Astoria: John Jacob Astor and Thomas Jefferson's Lost Pacific Empire: A Story of Wealth, Ambition, and Survival

The global business ambitions of John Jacob Astor collide with the reality of one of the corners of the earth farthest from European civilization.

Launched in 1810, the idea was to create the seed of a colony on the west coast of North American - which belonged to no country in that day and age - to take advantage of the fur trade, and, perhaps, to found a new country or further the reach of the nascent United States.  

The expedition was not the success Astor had envisioned, and it would be nearly another 30 years before the Oregon Trail came to see larger numbers of emigrants headed for the Oregon territory.

The book was especially interesting for me, having been born and raised in western Oregon.  As something of a failure, the expedition doesn't get mentioned nearly as much as the Lewis and Clark expedition, or the Oregon Trail of later years.  But it's a fascinating bit of Oregon history.  Part of what did not work out for the expedition was the horrible, gray, damp weather that dominates the northern Oregon coast during winter.

Indeed, the Spanish, who were already in California, apparently were not much interested in the area to the north:
Spaniards first had sailed northward from their colonies in Mexico as far as today’s Oregon in the 1600s. But the cool, wet, rugged Northwest Coast inhabited by Indian tribes living in wooden longhouses and traveling in large cedar canoes didn’t compel them like the benign climates and monumental, gold-encrusted civilizations of the Aztecs and Incas far to the south.
The expedition was a two-pronged approach, with a boat going around Cape Horn and an overland expedition.  It took the overland expedition more than a year to finally reach Astoria, after much wandering.  As was often the case with the earliest white explorers, they very likely would have all perished had it not been for the kindness and hospitality of local Indians at various points on their route.

Without spoiling the story, there was also a fair amount of conflict with other Indian groups.

When both groups had finally arrived at their destination, and settled in, their existence was a bleak one:
Then imagine the rude shock of arrival in the coastal winter or early spring: It’s cold, it’s raining—as it is nearly two hundred days a year at the mouth of the Columbia; the infinite gray coastline stretches away, backed by the thick, dark rain forest—soggy, choked with rotting cedar logs, prehistoric sword ferns, and the dark columns of towering fir and spruce whose outstretched limbs are draped with lichen in giant, ghostly cobwebs. This was a far cry from the euphoric expanses and brilliant starry skies of the high plains, or even the snowy sparkle of the Rockies.
and
...set the mood of life on the Northwest Coast—the anxious, paranoid, exposed life in the dripping rain forest, along the swashing tidal rivers and surf-pounded headlands. This was not a warm, friendly place. In this dank, dark setting, fringed by violent death, personalities like McDougall spied malevolence lurking behind every tree.
As a now former resident of western Oregon, I think these descriptions do the place justice: if you like the sun and aren't a fan of damp weather, it's not a good place to be!

What put the nail in the coffin of the attempted settlement was the war of 1812 and the arrival of a British/Canadian group who (peacefully) took control of the fort and oversaw it for the next 30 some odd years, when the US/Canadian border was settled at its present location.

A few of the French-Canadian members of the expedition, including Marie Dorion, settled in the upper Willamette valley, becoming some of the first non-natives in the area.

An interesting footnote is that ships going around the horn would, rather than crawl up the coast, go to Hawaii and then double back.  The seagoing expedition took on some Hawaiians as crewmen on their way to Oregon.  One can only imagine the shock of going from a tropical paradise to the cold rain of the Pacific Northwest.

I found the book to be a very interesting read and would recommend it, especially if you have any connections to the places involved.


Return of the Outlaw & West of Vermillion

Return of the Outlaw and West of Vermillion

I like to read a western from time to time, to relax and think about a world about as far from technology as possible. C.M. Curtis has written a fine pair of westerns, which are disappointingly hard to find these days.

The good guys are good, the bad guys bad, and there is not a lot of gray in between.  The plots are long and woven around multiple characters, which keeps the books interesting.   Both are set in indeterminate places, with Return of the Outlaw somewhere hot and dry with many Mexican inhabitants, and West of Vermillion seemingly somewhere in the Rockies.

Of the two, I think I prefer West of Vermillion in that it's a bit more complex. Return of the Outlaw is a story of bad guys, and the good guy "who they done wrong" who reclaims what is rightfully his.

If you don't care for westerns, I wouldn't bother, but if you do, these are worth your while.

Wednesday, September 10, 2014

Made to Stick: Why Some Ideas Survive and Others Die

http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/0739341340?tag=dedasys-20

This book had been on my wish list for a while, but I never quite got around to buying it.  On the recommendation of Rob Walling, I finally got around to reading it, and I wish I had done so earlier: it's got lots of great advice on how to more effectively communicate an idea in a way that people will remember it.

The book revolves around a checklist for really sticky ideas: "SUCCESS"


  • Simplicity is about boiling your idea down to the core element.  The authors don't claim this is easy, but it is necessary in order to effectively get something across.
  • Unexpectedness gets your attention and makes you sit up and take notice.
  • Concrete: "sticks to your mind like crazy glue" provides you with something tangible, if not real, that you can picture.  "Improves memory retention 28%" is, on the other hand, very abstract.
  • Credibility is how we get people to believe our ideas, perhaps with an authority figure, or with details that make it more real.
  • Emotions are really important for convincing people - even those of us who want to believe we make rational, logical decisions
  • Stories are much easier to recall and pass along than a series of abstract facts.  Storytelling has been part of the human experience for thousands of years.  Going over a story in your mind also helps someone prepare to act.
That's the really brief version anyway, but each chapter is fairly rich in details and suggestions about the different ways each of these factors comes into play.  This book definitely passes the "business book test" in that way - you'd actually lose out on quite a bit by reading a summary rather than the full book.  Here area few quotes:
This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it.
This point is visited several times, and it's an important one: once you know a lot about something, it's had to remember what it was like to not know all about it.  This can make it very difficult to communicate well with people who don't have all the background knowledge in their heads that you do:
One of the worst things about knowing a lot, or having access to a lot of information, is that we’re tempted to share it all.
I know I'm guilty of that - trying to shotgun blast people with a huge spray of information.  It's too much though, and people will forget all of it.  If on the other hand, you can craft a simple, memorable message that gets to the heart of what you are trying to pass on, it's much more likely to stay with people.

Thursday, August 14, 2014

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

http://www.amazon.com/gp/product/B00FPQCYYY/ref=kinw_myk_ro_title?tag=dedasys-20

Business books about Big Companies and how they operate are next to useless for many of us.   That's what I liked about this book - it's about small companies doing a variety of things and the lessons that can be drawn from them.

The selection of companies, indeed, was great.  Too often business books focus on large corporations that, realistically, none of us will ever come close to running.  Small companies doing their own thing, though?  That is something many of us can aspire to.

"Mazzeo's law" was introduced early in the book, and I immediately liked the thinking behind it: most things don't have easy, clear-cut answers.
Mazzeo’s Law The answer to every strategic question is “It depends.” Corollary 1 The trick is knowing what it depends on. Corollary 2 If the answer to a question isn’t “It depends,” then it’s not a strategic question.
At times the "chatter" about the economist authors and their own lives is a bit more than I would want - it could have been edited down a lot.  Another thing that might have made the book better, although it would have been harder to accomplish, is to include a few case stories about failed businesses, and why they went under.

In any event, there are a lot of interesting lessons to be had throughout the book, and a summary wouldn't do them justice.  Not all the concepts discussed are applicable to every small company, but there's a nice variety.  Here is the table of contents, to give you an idea of the subjects covered:

  • Chapter 1: Scaling a Business
  • Chapter 2: Establishing Barriers to Entry 
  • Chapter 3: Product Differentiation 
  • Chapter 4: Setting Prices 
  • Chapter 5: Managing Your Brand 
  • Chapter 6: Negotiating Effectively 
  • Chapter 7: Hiring 
  • Chapter 8: Incentives for Employees 
  • Chapter 9: Delegation 
  • Chapter 10: Battling the Big Boys
Whatever kind of business you are in, much of the material will, if nothing else, stimulate some thoughts about how these ideas apply to it.